Introduction of Negin Mirsalehi
Negin Mirsalehi is a Dutch-Iranian influencer, entrepreneur, and beauty icon born on November 2, 1988, in Amsterdam, Netherlands. She holds a bachelor’s degree in Business Administration and a master’s degree in Marketing from Vrije Universiteit Amsterdam. Negin first gained recognition through her personal style blog and Instagram account, which propelled her into the spotlight as a successful influencer. In 2015, she founded Gisou, a luxury haircare brand inspired by her family’s six-generation beekeeping heritage. Gisou is known for its honey-infused products and has achieved impressive sales, reportedly nearing $3 million in recent years.
Who is Negin Mirsalehi
Negin Mirsalehi is a Dutch-Iranian influencer, entrepreneur, and founder of Gisou, a luxury haircare brand inspired by her family’s six-generation beekeeping legacy. Born on November 2, 1988, in Amsterdam, Netherlands, she holds a bachelor’s degree in Business Administration and a master’s degree in Marketing from Vrije Universiteit Amsterdam.
Negin gained prominence through her personal style blog and Instagram account, where she shares fashion, beauty, and lifestyle content. Her online presence led to collaborations with major fashion brands and recognition in the industry. In 2015, she co-founded Gisou with her partner, Maurits Stibbe, combining her marketing expertise with her family’s beekeeping traditions. The brand’s flagship product, the Honey-Infused Hair Oil, utilizes honey from the Mirsalehi Bee Garden.
Negin Mirsalehi on wiki

Category | Details |
Full Name | Negin Mirsalehi |
Date of Birth | November 2, 1988 |
Age | 36 years (as of 2025) |
Place of Birth | Amsterdam, Netherlands |
Nationality | Dutch-Iranian |
Ethnicity | Iranian descent |
Education |
Bachelor’s in Business Administration, Master’s in Marketing from Vrije Universiteit Amsterdam
|
Occupation | Influencer, Entrepreneur, Founder of Gisou Haircare |
Known For |
Founder of luxury haircare brand Gisou, social media influence
|
Social Media |
Instagram: @negin_mirsalehi (7M+ followers), YouTube: @negin, TikTok: @neginmirsalehi
|
Career Start | Began blogging and influencing in 2012 |
Business Launch | Founded Gisou in 2015 |
Brand Inspiration | Family’s six-generation beekeeping legacy |
Flagship Product | Honey-Infused Hair Oil |
Net Worth | Estimated $2.5 million (2023) |
Personal Life |
Engaged to Maurits Stibbe; two sons: Sam (born 2022) and Max (born 2024)
|
Awards & Recognition | Forbes 30 Under 30 Europe (2018) |
Height | 5 feet 7 inches (170 cm) |
Hair Color | Dark Brown |
Eye Color | Dark Brown |
Family Involvement | Sister Negar Mirsalehi is Chief Beekeeper at Gisou |
Negin Mirsalehi Parents and Siblings

Parents
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Father: An Iranian-born entrepreneur and fifth-generation beekeeper. He established the Mirsalehi Bee Garden in the Netherlands, which serves as the foundation for Gisou’s honey-infused products.
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Mother: An Iranian hairdresser by profession, her expertise in hair care inspired the development of Gisou’s product line.
Siblings
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Older Sister: Negar Mirsalehi, who plays a pivotal role in Gisou as the Chief Beekeeper, overseeing the family’s beekeeping operations.
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Younger Sister: Negin is the second daughter in the family.
It’s possible that details about her family are kept private or simply not shared publicly.
Negin Mirsalehi Nationality, Ethnicity ,Religion
Nationality
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Dutch-Iranian: Negin Mirsalehi was born on November 2, 1988, in Amsterdam, Netherlands, to Iranian parents. She holds Dutch nationality and identifies with her Iranian heritage.
Ethnicity
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Iranian/Persian: Negin’s ethnic background is Iranian, stemming from her father’s lineage. Her family has a six-generation history in beekeeping, which has influenced her career and the founding of her haircare brand, Gisou.
Religion
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Muslim: Negin Mirsalehi practices Islam, reflecting her family’s religious beliefs.
Negin Mirsalehi Relationship

Negin Mirsalehi is in a long-term relationship with Maurits Stibbe, a Dutch businessman and co-founder of her haircare brand, Gisou. The couple began dating in 2006 when they were both 17 years old, having met at the age of 14. They got engaged on July 4, 2021, during a romantic holiday in Positano, Italy, celebrating their 15th anniversary .
Together, Negin and Maurits have two children:
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Sam Eduard Stibbe Mirsalehi (born July 11, 2022)
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Max (born November 2024)
The family resides in Amsterdam and often shares glimpses of their life on social media, including their pet poodle, Mosey, whom they adopted in 2017 and affectionately refer to as their “first child”
Negin and Maurits are known for their playful and affectionate relationship, frequently sharing lighthearted moments and pranks on platforms like Instagram and TikTok, which resonate with their followers .
Negin Mirsalehi Age
Negin Mirsalehi was born on November 2, 1988, in Amsterdam, Netherlands. As of today, July 7, 2025, she is 36 years old. She is a Dutch fashion influencer, entrepreneur, and founder of the haircare brand Gisou.
Negin Mirsalehi Height & Weight
Height:Negin Mirsalehi stands at 5 feet 7 inches (170 cm) tall.
Weight:She weighs approximately 54 kilograms (119 pounds).
Body Measurements:Her body measurements are around 31-22-31 inches, highlighting a slim and hourglass figure.
Negin Mirsalehi Full Body Measurements
Attribute | Details |
Height | 5 feet 7 inches (170 cm) |
Weight | 55 kg (121 lbs) |
Bust | 81 cm (31 inches) |
Waist | 58 cm (22 inches) |
Hips | 81 cm (31 inches) |
Bra Size | 80B (EU) / 36B (US) |
Shoe Size | 9 (EU) |
Dress Size | 38 (EU) |
Negin Mirsalehi Educational Details
Negin Mirsalehi attended university in the Netherlands, where she earned a Bachelor’s degree in Business Administration. She further pursued a Master’s degree in Marketing from Vrije Universiteit Amsterdam. Her education in business and marketing has significantly contributed to her successful career as an entrepreneur and influencer, particularly in building and promoting her haircare brand, Gisou.
Negin Mirsalehi Daily Routine
Morning
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Hydration: She starts her day with a glass of warm water, a habit she learned from her father, believing it’s like an internal shower for the body.
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Breakfast: Negin enjoys a nutritious breakfast, often oatmeal with almond milk, fruit, nuts, and a scoop of peanut butter. On days with more time, she opts for an açai bowl.
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Exercise: Her workouts vary based on her schedule. She incorporates activities like yoga, pilates, boxing, and home workouts focusing on abs and lower body circuits. She also enjoys tennis and running for cardio.
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Dog Walk: A morning walk with her dog, Mosey, along the Amstel River is a daily ritual, providing fresh air and a peaceful start to the day.
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Skincare & Haircare: Negin follows a skincare routine using products like SK-II and Avene, adjusting based on climate. She applies her Gisou Honey Infused Hair Oil daily and uses Propolis Heat Protecting Spray before styling.
Workday
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Professional Responsibilities: As the founder of Gisou, she engages in various tasks such as product development meetings, creative strategy sessions, and managing her influencer channels.
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Travel: Frequent travel is part of her routine, often involving flights and on-the-go meetings. She maintains her beauty regimen during travel, carrying essentials like concealer, lip balm, and her Gisou products.
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Lunch: Her lunch choices include healthy options like quinoa bowls with chickpeas, roasted veggies, avocado, and sweet potato. She also enjoys salads and tofu scrambles.
Evening
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Relaxation: Evenings are for unwinding with family. She enjoys watching movies with her partner, Maurits, and their dog, Mosey, or taking a bath with hydrating face and hair masks.
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Skincare Routine: Her nighttime skincare includes cleansing, moisturizing, and applying Gisou Honey Infused Hair Mask for deep hydration.
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Self-Care: Negin values self-care practices like spending time in nature, particularly in her family’s bee garden, to recharge and find peace.
Negin Mirsalehi Career
Founding of Gisou
In 2015, Negin launched Gisou, inspired by her father’s beekeeping and her mother’s use of honey in haircare. The brand’s flagship product, the Honey Infused Hair Oil, quickly gained popularity for its nourishing properties. Gisou’s commitment to sustainability and bee preservation has been central to its mission, with all products incorporating honey and propolis from the Mirsalehi family’s bee garden.
Brand Growth and Achievements
Under Negin’s leadership, Gisou has experienced significant growth, expanding its product line and gaining international recognition. In 2024, the brand’s social media community grew by 1 million followers, with a 133% increase in TikTok followers and a 66% increase on Instagram. Engagement on TikTok rose by 565%, while Instagram engagement increased by 183%. Gisou is projected to generate $50 million to $75 million in revenue in 2024.
Collaborations and Recognition
Negin’s influence extends beyond Gisou. She has collaborated with major fashion brands like Express, launching a capsule collection that reflects her personal style. Her work has been featured in prestigious publications such as Harper’s Bazaar, Elle, and Cosmopolitan. In 2018, she was honored in Forbes’ 30 Under 30 Europe list in Art & Culture.
Negin Mirsalehi NetWorth
Negin Mirsalehi’s net worth is estimated to be between $2.5 million and $4 million as of 2025. Her wealth primarily stems from her ventures as a fashion and beauty influencer and the founder of Gisou, her honey-infused haircare brand.
Income Sources
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Gisou Revenue: In 2024, Gisou generated $50 million to $75 million in revenue, with an estimated annual revenue of $22.8 million.
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Sponsored Posts: With over 5.9 million Instagram followers, Negin earns approximately $20,000 per sponsored post.
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Website Earnings: Her official website, generates an estimated $58,914 annually through ad revenue.
Negin Mirsalehi Biography

Negin Mirsalehi is a Dutch-Iranian fashion influencer, entrepreneur, and founder of the luxury haircare brand Gisou. Born on November 2, 1988, in Amsterdam, Netherlands, she grew up in a family with a rich heritage in beekeeping that spans six generations. Combining her passion for beauty and her family’s tradition, Negin launched Gisou in 2015, creating products infused with honey and propolis sourced from her family’s bee gardens. With a strong educational background in business and marketing, she successfully transformed her social media influence into a thriving global brand. Known for her authentic approach, Negin has amassed millions of followers across Instagram and TikTok, where she shares her lifestyle, beauty tips, and entrepreneurial journey. Beyond her business ventures, she is recognized for her commitment to sustainability and bee preservation. Negin continues to expand her brand’s reach while inspiring others as a role model in the beauty and influencer industries.
Negin Mirsalehi Social Media Account
Platform | Username | Followers | Profile Link |
@negin_mirsalehi | 7.19M | ||
TikTok | @negin_mirsalehi | 6.9M | TikTok |
YouTube | Negin Mirsalehi | 1.2M | YouTube |
@negin_mirsalehi | 500K+ | ||
Negin Mirsalehi | 100K+ |
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