Liz eswein: Age, Wiki, Bio, Height, Weight, Parents, Husband, Boyfriend, Children, Relationships, Education, Career, Net Worth and More

Introduction of Liz Eswein

Liz Eswein is a prominent Instagram entrepreneur and digital influencer, best known for her handle @newyorkcity, which has amassed over 1.5 million followers. Born on January 12, 1989, in New York, she became one of the earliest and most influential figures on Instagram, earning recognition from outlets like The New York Times, Business Insider, and HuffPost. A graduate of New York University in 2011, Liz co-founded The Mobile Media Lab, a creative agency that helps brands craft visually compelling Instagram campaigns. Her early adoption of the platform and eye for urban photography led to brand partnerships that reportedly earned her up to $15,000 per sponsored post by 2016.

Who is Liz Eswein

Liz Eswein is a pioneering Instagram influencer and entrepreneur, best known for her handle @newyorkcity, which has attracted over 1.3 million followers. Born on January 12, 1989, in New York, she became one of the earliest adopters of Instagram and quickly gained recognition for her urban photography and authentic storytelling.

While studying at NYU, Liz began posting photos of New York City and unintentionally secured the highly coveted username. Her account’s rapid growth led to brand collaborations, and by 2016, she was reportedly earning up to $15,000 per sponsored post. She later co-founded The Mobile Media Lab, a creative agency that helps brands craft Instagram campaigns using influencer networks and visual storytelling.

Liz has worked with major clients like Samsung, Coach, Nike, and Jaguar, and has been featured in The New York Times, Business Insider, and HuffPost as one of the most influential people on Instagram. Despite her digital fame, she maintains a relatively private personal life and continues to shape the influencer marketing space with a focus on authenticity and creativity.

Liz Eswein on wiki

Liz Eswein Parents & Siblings

Mother – Sarah Phillips Sarah Phillips is Liz Eswein’s mother and a respected figure in the world of social media. She runs popular Instagram accounts like food and baking, which feature visually stunning food photography and baking inspiration. Sarah’s expertise in visual storytelling likely influenced Liz’s early interest in digital media and creative branding.

Stepfather – Reed Phillips Liz’s stepfather, Reed Phillips, works in the finance sector as a banker. Unlike the rest of the family, he tends to stay out of the public spotlight and maintains a more private life, away from social platforms.

Brother – Tom Eswein Her brother, Tom Eswein, has also carved out a presence on Instagram, particularly in the real estate space. He is known for managing the Realestate account, where he shares content related to property trends, architecture, and market insights.

Liz Eswein Age

Liz Eswein was born on January 12, 1989, which makes her 36 years old as of 2025. She belongs to the Millennial generation and her zodiac sign is Capricorn. Her early start on Instagram in 2011, at just 22 years old, helped her become one of the platform’s most influential figures.

Liz Eswein Relationship

Liz Eswein has not publicly disclosed any details about her romantic relationships. She is known for maintaining a relatively private personal life despite her digital fame. Most available sources, including Celebsages and Famous Birthday , note that her relationship status is either unknown or not publicly confirmed.

If you’d like, I can help craft a speculative influencer-style bio or a media-friendly profile that maintains her privacy while highlighting her lifestyle and brand persona.

Liz Eswein Educational Details

Liz Eswein graduated from New York University (NYU) in 2011, where she likely studied subjects related to media, marketing, or communications—fields that align with her later success in digital branding and influencer marketing. During her time at NYU, she interned at prestigious publications like W Magazine and Women’s Wear Daily, gaining early exposure to the fashion and media industries. These experiences helped shape her creative direction and laid the foundation for her future ventures, including co-founding The Mobile Media Lab, a creative agency focused on Instagram campaigns.

Full Body Measurement

There’s currently no publicly available or verified information about Liz Eswein’s full body measurements such as height, weight, or other physical stats. She’s known for maintaining a relatively private personal life and focuses her public presence on photography, branding, and digital storytelling rather than personal image or modeling.

Liz Eswein Daily Routine

Liz Eswein hasn’t publicly shared a detailed, step-by-step daily routine, but based on interviews, social media activity, and her professional lifestyle, we can piece together a general picture of how her day might look:

Morning: Liz typically starts her day early, often capturing the soft morning light in New York City for her Instagram account @newyorkcity. She’s known for her love of natural lighting and urban landscapes, so early walks or rooftop moments are likely part of her creative process. She also values skincare and wellness, occasionally hinting at a minimalist morning routine that includes hydration, light skincare, and coffee.

Midday: Her workday often revolves around content planning, brand collaborations, and creative direction for her agency, The Mobile Media Lab. She may spend time reviewing campaign briefs, coordinating with clients, or scouting locations for shoots. Liz also curates visual content for her own brand and for clients, so editing photos and managing social media strategy are key parts of her routine.

Afternoon to Evening: Liz often attends brand events, gallery openings, or networking meetups in NYC’s creative circles. She’s also known to explore new restaurants, cafes, and cultural spots—often sharing glimpses through her stories. Evenings may include winding down with friends, reading, or planning the next day’s content.

Weekends: Her weekends are a mix of relaxation and inspiration. She’s been featured in lifestyle columns like The IT Age where she shares her favorite NYC spots, fashion picks, and photography gear—hinting at a lifestyle that blends work and leisure seamlessly.

Liz Eswein Career

Instagram Breakthrough

Liz Eswein’s career began in 2011 while she was still a student at New York University, studying media, culture, and communications. It was during this time that she claimed the Instagram handle @newyorkcity, a name that would become one of the most influential accounts on the platform. Her early posts featured atmospheric, authentic photos of life in NYC, which quickly drew attention and set her apart in the newly emerging visual storytelling space.

Rise to Influence and Brand Collaborations

As her follower count soared, Liz became one of Instagram’s first widely recognized influencers. She began working with global brands such as Samsung, Nike, Coach, and Jaguar, creating content that blended her creative eye with commercial appeal. By 2016, her promotional posts were reportedly valued at up to $15,000 each, marking her as one of the most successful early adopters in influencer marketing.

Entrepreneurship: The Mobile Media Lab

Capitalizing on her success, Liz co-founded The Mobile Media Lab, a creative agency that focused on building Instagram-centered campaigns using authentic influencer content. Through this agency, she helped major brands craft emotionally resonant visual strategies, setting a precedent for how companies engage with audiences in the digital age.

Strategic Roles and Industry Expansion

Beyond her own brand, Liz took on a leadership role at Laundry Service, a social media agency where she oversaw influencer partnerships across a vast network of over 1,000 creators. This phase of her career emphasized strategy, mentorship, and scaling influencer engagement—making her not only a creator but also a builder of the creator economy.

Legacy and Continued Impact

Today, Liz Eswein continues to influence the world of digital marketing, photography, and branding. Though she maintains a relatively private personal life, her professional influence remains strong. She’s frequently cited as a visionary in social media and is often referred to as a pioneer who helped define the role of influencers long before the term became mainstream.

Liz Eswein Net Worth

As of 2025, Liz Eswein’s estimated net worth is between $100,000 and $1 million. The majority of her income stems from her work as an Instagram influencer, where she gained early fame through her handle @newyorkcity. At the height of her brand collaborations, she was reportedly earning up to $15,000 per sponsored post.

Her entrepreneurial ventures, including co-founding The Mobile Media Lab, and her strategic roles in influencer marketing have also contributed to her financial success. While exact figures vary across sources, this range reflects her earnings from brand deals, agency work, and digital campaigns.

Liz Eswein Viral Video

Liz Eswein Social Media Accounts

Liz Eswein Biography

Early Life & Education

• Born January 12, 1989, in New York City, Liz grew up with a DSLR in hand, inspired in part by her uncle, photojournalist Stephen Shames.

• She attended New York University, studying Media, Culture & Communications, and interned at W Magazine and Women’s Wear Daily during her college years .

Rise on Instagram

• In spring 2011, Liz joined Instagram shortly after its debut, securing generic handles like @baking, @food, and especially @newyorkcity .

• She used this account to showcase iconic New York scenes, quickly amassing hundreds of thousands of followers—and later over 1 million.

• Known for her meticulous editing workflow, Liz leverages multiple shooting apps and around 22 editing tools per image to achieve her artistic vision.

Entrepreneurial Ventures

The Mobile Media Lab (2012)

• In March 2012, Liz co-founded this creative agency with partners including Kyel Kuiper and Elise Swopes, aiming to connect high-quality Instagram creators with brands fairly.

• Their notable clients included Nike, Estee Lauder, Armani Exchange, Puma, and more—generating over $1 million in revenue within 18 months.

Cycle (with Laundry Service)

• By 2014, Liz partnered with Laundry Service (a social agency) to launch Cycle, aiming to merge influencer talent with agencies through a streamlined, creative-first approach .

• As Executive Director, she helped build a network of 1,500 influencers representing over 300 million followers worldwide.

• Cycle’s roster provided per-post deals ranging from $0.50–$1.50 per engagement and individual campaigns reaching $15,000 per photo, managing large-scale global campaigns efficiently.

Conclusion